WELCOME

Welcome to our Eng 100 Blog “Conversation Beyond the Classroom”! The title of this blog refers to the community of active readers & collaborative learners we are creating by sharing our academic writing for Eng 100 with each other + a larger group of students, instructors, academics, and just about anybody who chooses to follow our blog! When you write and post your reader responses here (and, later, as you write your essays for the course), I encourage you to use this audience to conceptualize who you are writing for and, most important, how to communicate your ideas so that this group of academic readers and writers can easily follow your line of thinking. Think about it this way: What do you need to explain and articulate in order for the other bloggers to understand your response to the essays we’ve read in class? What does your audience need to know about those essays and the authors who wrote them? And how can you show your readers, in writing, which ideas you add to these “conversations” that take place in the texts we study?
As students of Eng 100, you will use this blog to begin conversations with other academic writers on campus (students and instructors alike). We become active readers of each other’s writing when we comment on posts here. And, best of all, we are using this space to share ideas! I encourage you to use this blog to further think through the topics and writing strategies you will be introduced to this quarter. As always, be sure to give credit to those people whose ideas you borrow for your own thinking and writing (you should do this in the blog by commenting on their post, but you will also be required to cite what you borrow from your peers/instructors if and when it winds up in your essays. More details on that later…).
Finally, keep in mind that writing to and for this audience is a good way to prepare for the panel of readers (faculty at WCC) who will be reading and assessing your writing portfolio at the end of the quarter. We hope that as a large group of active readers, we can better prepare each other for this experience. But, in the meantime, let’s have fun with it! I am really excited see how far we can take this together!


--Mary Hammerbeck, Instructor of Eng 100

Wednesday, February 23, 2011

Mary's Sample Ad Analysis

This Pepsi-Max commercial shows snapshots of all types of people falling asleep at work.  When they drink Pepsi-Max, however, they become alert and exuberant, smiling and dancing. While analyzing this commercial I noticed how pepsi-max is not only advertising a product, but also fueling the cycle of consumerism by portraying mostly people at work. By focusing on workers this commercial reinforces values of industrialism prevalent in the United States, supporting the idea that we should strive to be hard workers despite fatigue or illness. It reveals how we place our identity in our jobs which in turn bolsters the economy, & this reinforces our duty as Americans to value hard work & support our “system.”

http://www.youtube.com/watch?v=UVYzxxgKXTY



Posted by at

1 comment:

  1. Mary H.February 23, 2011 at 12:06 PM

    This ad hopes the viewer will surrender to the idea that it is normal to be bored at work and in need of energy. It also hopes we want to be hard-workers and enjoy our daily 9-5, that if we work hard, we'll feel good. Finally, it hopes we believe that we need substances or stimulants to be better performers at our jobs.
    The gaps between the myth and practice are that a substance can't offer us what a healthy lifestyle can. "Get 8 befoer you work 8" is actually more effective than using a caffiene to give you a high.

    Another gap that this product is healthful because it has ginseng in it, but the reality is that these substances aren't healthy.

    The oppositions present in this text are before/after use of the product and lazy/productive and hard-working. The affect is that viewers are placated by an ad that offers a quick fix/boost. It's promoting not only that it will give you more energy, but that it will make you happy/improve the quality of your life.

    ReplyDelete

Subscribe to: Post Comments (Atom)