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Welcome to our Eng 100 Blog “Conversation Beyond the Classroom”! The title of this blog refers to the community of active readers & collaborative learners we are creating by sharing our academic writing for Eng 100 with each other + a larger group of students, instructors, academics, and just about anybody who chooses to follow our blog! When you write and post your reader responses here (and, later, as you write your essays for the course), I encourage you to use this audience to conceptualize who you are writing for and, most important, how to communicate your ideas so that this group of academic readers and writers can easily follow your line of thinking. Think about it this way: What do you need to explain and articulate in order for the other bloggers to understand your response to the essays we’ve read in class? What does your audience need to know about those essays and the authors who wrote them? And how can you show your readers, in writing, which ideas you add to these “conversations” that take place in the texts we study?
As students of Eng 100, you will use this blog to begin conversations with other academic writers on campus (students and instructors alike). We become active readers of each other’s writing when we comment on posts here. And, best of all, we are using this space to share ideas! I encourage you to use this blog to further think through the topics and writing strategies you will be introduced to this quarter. As always, be sure to give credit to those people whose ideas you borrow for your own thinking and writing (you should do this in the blog by commenting on their post, but you will also be required to cite what you borrow from your peers/instructors if and when it winds up in your essays. More details on that later…).
Finally, keep in mind that writing to and for this audience is a good way to prepare for the panel of readers (faculty at WCC) who will be reading and assessing your writing portfolio at the end of the quarter. We hope that as a large group of active readers, we can better prepare each other for this experience. But, in the meantime, let’s have fun with it! I am really excited see how far we can take this together!


--Mary Hammerbeck, Instructor of Eng 100

Friday, February 18, 2011

On Reading a Video Text.

In the article, "On Reading a Video Text" by Robert Scholes, he explains about the hidden messages in the videos or commercials that we watch. For example, in the video about making the right choice, and not regretting it. By striking that guy out, all the other players were mad but later that night one of them bought him a budwieser while they were at the bar/pub. Robert Scholes says "An audience that can understand this commerial, successfully constructing the ump's story from he scenes represented in the text and the comments of the narrative voice, is an audience that understands narrative structure and has a significant amount of cultural knownledge as well, including both date (how baseball leagues are organized, for instance, how the game is played) and myth (what constitutes success, for example, and what initiation is). Which makes a lot of since because the hidden message in the busweiser being interwined with the commercial is to not sell beer, but to sell America. I find it wierd that this got brought up because I never realized or looked for the hidden message while commercials were playing. Especially, the commercials that involve alcohol. I always that they were just tryin to advertise their products. Which some alcohol commercials probably are just trying to advertise them. Which leaves me with the question.. Which commercials are actually advertising and which commercials have a hidden meaning?!
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2 comments:

  1. AnonymousFebruary 18, 2011 at 11:41 AM

    I never really paid attention to the hidden messages in the commericials or even the tv shows I watched probably cause I'm distracted doing other things. But it is scary to think about what the commercials are actually saying and determining whether or not they are selling the product or something more. Its just something interesting and somewhat scary to think about.

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  2. jabendhoffFebruary 18, 2011 at 11:47 AM

    i like how you put that they arent trying to sell beer but they are trying to sell america. and if they are able to do that, then they can sell the beer. and i completely understand on missing the important message. with the advertising these days its almost impossible to notice any type of message in something

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