Pepsi Max – “I'm Good” - Super Bowl 2009
http://www.youtube.com/watch?v=GkgZFI4ZT0I
The First Diet Pepsi for Men!
In this humorous commercial for men you glimpse five rapid skits of men having painful accidents such as, a kidney punch with flying 2x4, golf swing to the face… twice, bowling ball dropped on head, being hit by tunnel while standing up in limo, and severe electric shock. All men after having experienced a physically painful injury magically bounce back and say, “I’m good.” Narrator at end of commercial says in a manly lighthearted way, “Men can take anything except the taste of diet cola…until now…Pepsi Max…the first diet cola for men!”
We instantly recognize that Pepsi means to entertain and capture a male audience. Everyone knows that we don’t magically bounce back after sustaining these injuries and simply say, “I’m good.” We know they would all have been rendered unconscious or saying something far from, “I’m good,” quite the opposite. Nevertheless, because Pepsi did such a humorous job making us laugh at the absurdity we cut them a break and appreciate the good humor instead.
The fact that this aired during the Super Bowl tells us that the male message of invincibility plays a bigger role during Super Bowl commercials. Large male audiences watching football players getting powerfully tackled and yet still need to get up for the next play immortalizes the “Men can take anything” approach, thus, keeping football players and television viewers bonded by their manliness. Pepsi product itself is promoted in a black sleek manly can. Super Bowl for all its fans is about good fun and a little bit of wild abandon and Pepsi did a great job capturing the folly of it.
(Disclaimer: The views of the student do not coincide with the advertiser’s financial objectives.) K. James
WELCOME
Welcome to our Eng 100 Blog “Conversation Beyond the Classroom”! The title of this blog refers to the community of active readers & collaborative learners we are creating by sharing our academic writing for Eng 100 with each other + a larger group of students, instructors, academics, and just about anybody who chooses to follow our blog! When you write and post your reader responses here (and, later, as you write your essays for the course), I encourage you to use this audience to conceptualize who you are writing for and, most important, how to communicate your ideas so that this group of academic readers and writers can easily follow your line of thinking. Think about it this way: What do you need to explain and articulate in order for the other bloggers to understand your response to the essays we’ve read in class? What does your audience need to know about those essays and the authors who wrote them? And how can you show your readers, in writing, which ideas you add to these “conversations” that take place in the texts we study?
As students of Eng 100, you will use this blog to begin conversations with other academic writers on campus (students and instructors alike). We become active readers of each other’s writing when we comment on posts here. And, best of all, we are using this space to share ideas! I encourage you to use this blog to further think through the topics and writing strategies you will be introduced to this quarter. As always, be sure to give credit to those people whose ideas you borrow for your own thinking and writing (you should do this in the blog by commenting on their post, but you will also be required to cite what you borrow from your peers/instructors if and when it winds up in your essays. More details on that later…).
Finally, keep in mind that writing to and for this audience is a good way to prepare for the panel of readers (faculty at WCC) who will be reading and assessing your writing portfolio at the end of the quarter. We hope that as a large group of active readers, we can better prepare each other for this experience. But, in the meantime, let’s have fun with it! I am really excited see how far we can take this together!
--Mary Hammerbeck, Instructor of Eng 100
As students of Eng 100, you will use this blog to begin conversations with other academic writers on campus (students and instructors alike). We become active readers of each other’s writing when we comment on posts here. And, best of all, we are using this space to share ideas! I encourage you to use this blog to further think through the topics and writing strategies you will be introduced to this quarter. As always, be sure to give credit to those people whose ideas you borrow for your own thinking and writing (you should do this in the blog by commenting on their post, but you will also be required to cite what you borrow from your peers/instructors if and when it winds up in your essays. More details on that later…).
Finally, keep in mind that writing to and for this audience is a good way to prepare for the panel of readers (faculty at WCC) who will be reading and assessing your writing portfolio at the end of the quarter. We hope that as a large group of active readers, we can better prepare each other for this experience. But, in the meantime, let’s have fun with it! I am really excited see how far we can take this together!
--Mary Hammerbeck, Instructor of Eng 100
the assumptions of this video shows that this certian commmercial is specficially towards men. A diet cola for men. It is showing how tough men are. That they can get hit in the face twice with a golf club and just get up and say "Im good" that men are invincible and can withstand anything. Its a fact that it is not good for you to be throw across the field when getting electrocuted and hit your body into a trailer and actually be able to get up and say im good. Definitely not a healthy matter. But the commercial is saying that by that happening when you drink pepsi max, it shows that you are able to with stand it and you can be alright. It is not recommended not to attempt to drink pepsi max and try that at home. But it is recommended to just drink pepsi max. It was a humorous commercial and is towards all the manly men that are out there
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