WELCOME

Welcome to our Eng 100 Blog “Conversation Beyond the Classroom”! The title of this blog refers to the community of active readers & collaborative learners we are creating by sharing our academic writing for Eng 100 with each other + a larger group of students, instructors, academics, and just about anybody who chooses to follow our blog! When you write and post your reader responses here (and, later, as you write your essays for the course), I encourage you to use this audience to conceptualize who you are writing for and, most important, how to communicate your ideas so that this group of academic readers and writers can easily follow your line of thinking. Think about it this way: What do you need to explain and articulate in order for the other bloggers to understand your response to the essays we’ve read in class? What does your audience need to know about those essays and the authors who wrote them? And how can you show your readers, in writing, which ideas you add to these “conversations” that take place in the texts we study?
As students of Eng 100, you will use this blog to begin conversations with other academic writers on campus (students and instructors alike). We become active readers of each other’s writing when we comment on posts here. And, best of all, we are using this space to share ideas! I encourage you to use this blog to further think through the topics and writing strategies you will be introduced to this quarter. As always, be sure to give credit to those people whose ideas you borrow for your own thinking and writing (you should do this in the blog by commenting on their post, but you will also be required to cite what you borrow from your peers/instructors if and when it winds up in your essays. More details on that later…).
Finally, keep in mind that writing to and for this audience is a good way to prepare for the panel of readers (faculty at WCC) who will be reading and assessing your writing portfolio at the end of the quarter. We hope that as a large group of active readers, we can better prepare each other for this experience. But, in the meantime, let’s have fun with it! I am really excited see how far we can take this together!


--Mary Hammerbeck, Instructor of Eng 100

Monday, February 28, 2011

The Advertisement world around us

The persuaders documentary explores the world of advertising and how it affects the everyday lives of the American population. The documentary informs us that the reason so much advertisement is still evolving is because after some time we develop immunity to it. We get use to seeing the ads and don’t feel the urge to just go buy the product. Advertisement is seen everywhere, on busses inside and out, times square, subway tunnels, internet, TV in forms of commercials and product placements, in everywhere of our daily surroundings even in this documentary front line is advertised about 5 times in the first minute. The more adds out there the more they have to create because the public will not find it interesting or fascinating for long. The advertisement world is about displaying a lifestyle that we must feel the need to obtain and the social identify that goes with it. This was seen when the iPod commercial was displayed. A black silhouette was seen with white head phones rocking out. Who doesn’t want that lifestyle? The integrated ads are seen everywhere. In Tv shows and movies. I once watched a Smallville episode that was interesting the product placed in this episode was a gum brand that gave character super powers. We see advertisement portrayed in many ways and different formats but in the end advertisements is what they are. Its about “what works, when does it work, and with whom”. It’s as simple as that.
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