http://www.youtube.com/watch?v=8hXlPY9OS1k
In the, “Jack in the Box - I Love America - 2011 Super Bowl Commercial Ad” Jack, outside the box, “love’s America. [He] love’s his pet bald eagle, Brock. [His] bison Sarah. [He] loves [his] pickup, with custom Constitution paint job. [He] celebrates Jury Duty. [He] loves America so much, [that he is] making an All-American Jack Combo. Two Jumbo patties with melting cheese, lettuce, tomato and pickle plus fries and a drink for only $4.99.” Jack in the Box uses cultural myths for the base of their commercial. Starting with the opening, where Jack say’s “I love America”, then moves on to his pet bald eagle and bison, then his pickup with the American Constitution painted on it; ending with Jack celebrating jury duty.
Jack is using American ideologies to give himself the image that he “loves America”; that these images of a bald eagle, bison and the Constitution strike at the Heart of America itself. The bald eagle for freedom, the bison of the Plains, that represents America’s beauty, and the Constitution gives American’s their rights and way of life. Since Jack has the eagle and bison as pets, then that could be taken as a metaphor that, Jack loves, cares, and provides for, as you would a pet, the Freedom and Beauty of America, while Jack’s pickup represents America’s ruggedness with the Constitution paint job representing that no matter where Jack, or anyone, goes in America, they always have their rights. Jack’s enthusiasm of the judicial system, by celebrating jury duty show’s his love, because most people despise jury duty, and here’s Jack celebrating his chance, he must love America.
Since Jack loves America so much, he is going to give his love back by creating his “All-American Jack combo… for only $4.99”. The wording “for only $4.99” is a cultural myth that can suck people into the advertisement. “Only $4.99” sounds like a deal, and deals are good, so $4.99 is good. People tend to buy something if they believe they are getting a deal, such as "on sale".
WELCOME
Welcome to our Eng 100 Blog “Conversation Beyond the Classroom”! The title of this blog refers to the community of active readers & collaborative learners we are creating by sharing our academic writing for Eng 100 with each other + a larger group of students, instructors, academics, and just about anybody who chooses to follow our blog! When you write and post your reader responses here (and, later, as you write your essays for the course), I encourage you to use this audience to conceptualize who you are writing for and, most important, how to communicate your ideas so that this group of academic readers and writers can easily follow your line of thinking. Think about it this way: What do you need to explain and articulate in order for the other bloggers to understand your response to the essays we’ve read in class? What does your audience need to know about those essays and the authors who wrote them? And how can you show your readers, in writing, which ideas you add to these “conversations” that take place in the texts we study?
As students of Eng 100, you will use this blog to begin conversations with other academic writers on campus (students and instructors alike). We become active readers of each other’s writing when we comment on posts here. And, best of all, we are using this space to share ideas! I encourage you to use this blog to further think through the topics and writing strategies you will be introduced to this quarter. As always, be sure to give credit to those people whose ideas you borrow for your own thinking and writing (you should do this in the blog by commenting on their post, but you will also be required to cite what you borrow from your peers/instructors if and when it winds up in your essays. More details on that later…).
Finally, keep in mind that writing to and for this audience is a good way to prepare for the panel of readers (faculty at WCC) who will be reading and assessing your writing portfolio at the end of the quarter. We hope that as a large group of active readers, we can better prepare each other for this experience. But, in the meantime, let’s have fun with it! I am really excited see how far we can take this together!
--Mary Hammerbeck, Instructor of Eng 100
As students of Eng 100, you will use this blog to begin conversations with other academic writers on campus (students and instructors alike). We become active readers of each other’s writing when we comment on posts here. And, best of all, we are using this space to share ideas! I encourage you to use this blog to further think through the topics and writing strategies you will be introduced to this quarter. As always, be sure to give credit to those people whose ideas you borrow for your own thinking and writing (you should do this in the blog by commenting on their post, but you will also be required to cite what you borrow from your peers/instructors if and when it winds up in your essays. More details on that later…).
Finally, keep in mind that writing to and for this audience is a good way to prepare for the panel of readers (faculty at WCC) who will be reading and assessing your writing portfolio at the end of the quarter. We hope that as a large group of active readers, we can better prepare each other for this experience. But, in the meantime, let’s have fun with it! I am really excited see how far we can take this together!
--Mary Hammerbeck, Instructor of Eng 100
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