Kevin Eaton
I hate commercials but do commercials play a part in who we are and what we like? Robert Scholes claims in his article, "On Reading a Video Text" that "Known Budweiser commercial, which tells - most frequently in a format of twenty-eight seconds, though a longer version also exists - the life story of a black man pursing a career as a baseball umpire." In other words Scholes is saying, that we expand on a subconcious level that we live vicuriously though commercials. But he says things like he "made it" and "big break" which can link people to the commercial whether they have a link the the umpire or even baseball in that matter. The life style of the umpire is the fact that he achieved his goals. It's trying to say if you buy Budweiser you are buying the "American dream." This gives the desire for buying Budweiser to acheive whatever dream you wished to achieve. Scholes really points out that emotions and the ways they film the commercial pulls us in to have even more link to the person having an emotion connection to the person or the picture they are setting. Scholes really just makes the ideology of peoples dreams overall and the connection that the commercial has to people and not just this commercial but commercials in general which really just brings up the point that do commercials really sell the product or just the idea of what the company believes their company should stand for.
WELCOME
Welcome to our Eng 100 Blog “Conversation Beyond the Classroom”! The title of this blog refers to the community of active readers & collaborative learners we are creating by sharing our academic writing for Eng 100 with each other + a larger group of students, instructors, academics, and just about anybody who chooses to follow our blog! When you write and post your reader responses here (and, later, as you write your essays for the course), I encourage you to use this audience to conceptualize who you are writing for and, most important, how to communicate your ideas so that this group of academic readers and writers can easily follow your line of thinking. Think about it this way: What do you need to explain and articulate in order for the other bloggers to understand your response to the essays we’ve read in class? What does your audience need to know about those essays and the authors who wrote them? And how can you show your readers, in writing, which ideas you add to these “conversations” that take place in the texts we study?
As students of Eng 100, you will use this blog to begin conversations with other academic writers on campus (students and instructors alike). We become active readers of each other’s writing when we comment on posts here. And, best of all, we are using this space to share ideas! I encourage you to use this blog to further think through the topics and writing strategies you will be introduced to this quarter. As always, be sure to give credit to those people whose ideas you borrow for your own thinking and writing (you should do this in the blog by commenting on their post, but you will also be required to cite what you borrow from your peers/instructors if and when it winds up in your essays. More details on that later…).
Finally, keep in mind that writing to and for this audience is a good way to prepare for the panel of readers (faculty at WCC) who will be reading and assessing your writing portfolio at the end of the quarter. We hope that as a large group of active readers, we can better prepare each other for this experience. But, in the meantime, let’s have fun with it! I am really excited see how far we can take this together!
--Mary Hammerbeck, Instructor of Eng 100
As students of Eng 100, you will use this blog to begin conversations with other academic writers on campus (students and instructors alike). We become active readers of each other’s writing when we comment on posts here. And, best of all, we are using this space to share ideas! I encourage you to use this blog to further think through the topics and writing strategies you will be introduced to this quarter. As always, be sure to give credit to those people whose ideas you borrow for your own thinking and writing (you should do this in the blog by commenting on their post, but you will also be required to cite what you borrow from your peers/instructors if and when it winds up in your essays. More details on that later…).
Finally, keep in mind that writing to and for this audience is a good way to prepare for the panel of readers (faculty at WCC) who will be reading and assessing your writing portfolio at the end of the quarter. We hope that as a large group of active readers, we can better prepare each other for this experience. But, in the meantime, let’s have fun with it! I am really excited see how far we can take this together!
--Mary Hammerbeck, Instructor of Eng 100
I hate commercials, too. They make me lose thought of what show I was watching. For example, when watching a suspenseful show would be a great place for no commercials.
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