http://www.youtube.com/watch?v=R55e-uHQna0
The commercial begins with a very typical little boy dressing up as Darth Vadar. Right away, the commercial gets your attention because the little boy is so cute trying to move things with his superhero powers. As the commercial continues and the boy goes around the house trying hard to move things, we see a traditional housewife in the kitchen that feeds the little boy. We assume that she doesn’t work and that she stays home with the kids during the day. And then, the father gets home in his brand new vehicle. So we assume that he works and provides for the family. Very “typical” of an American family…well maybe not in this economy but you get the idea. The little boy runs outside to greet his dad but instead he tries to work his powers on the car as well. Just as he is running out of hope, the car engine starts and the child is astonished and proud that his superpowers finally worked. Come to find out, the dad was inside the house and started the engine from his remote control. This could be controversial because now the little boy thinks that he has powers when he really doesn’t. Yes, it is fun to make believe when you are little but this boy could really be upset when he finds out that he isn’t Darth Vadar. This commercial is definitely one that makes the viewer smile and laugh but yet, not really focus on the type of car. The commercial does a good job of holding you in until the very end where they can then sell their product to you. They are portraying that this vehicle is family-friendly, reliable, and perfect for the American working class. Before analyzing this commercial, I never realized all of the traditions and ways of life that are manipulated into what you consider “perfect”.
WELCOME
Welcome to our Eng 100 Blog “Conversation Beyond the Classroom”! The title of this blog refers to the community of active readers & collaborative learners we are creating by sharing our academic writing for Eng 100 with each other + a larger group of students, instructors, academics, and just about anybody who chooses to follow our blog! When you write and post your reader responses here (and, later, as you write your essays for the course), I encourage you to use this audience to conceptualize who you are writing for and, most important, how to communicate your ideas so that this group of academic readers and writers can easily follow your line of thinking. Think about it this way: What do you need to explain and articulate in order for the other bloggers to understand your response to the essays we’ve read in class? What does your audience need to know about those essays and the authors who wrote them? And how can you show your readers, in writing, which ideas you add to these “conversations” that take place in the texts we study?
As students of Eng 100, you will use this blog to begin conversations with other academic writers on campus (students and instructors alike). We become active readers of each other’s writing when we comment on posts here. And, best of all, we are using this space to share ideas! I encourage you to use this blog to further think through the topics and writing strategies you will be introduced to this quarter. As always, be sure to give credit to those people whose ideas you borrow for your own thinking and writing (you should do this in the blog by commenting on their post, but you will also be required to cite what you borrow from your peers/instructors if and when it winds up in your essays. More details on that later…).
Finally, keep in mind that writing to and for this audience is a good way to prepare for the panel of readers (faculty at WCC) who will be reading and assessing your writing portfolio at the end of the quarter. We hope that as a large group of active readers, we can better prepare each other for this experience. But, in the meantime, let’s have fun with it! I am really excited see how far we can take this together!
--Mary Hammerbeck, Instructor of Eng 100
As students of Eng 100, you will use this blog to begin conversations with other academic writers on campus (students and instructors alike). We become active readers of each other’s writing when we comment on posts here. And, best of all, we are using this space to share ideas! I encourage you to use this blog to further think through the topics and writing strategies you will be introduced to this quarter. As always, be sure to give credit to those people whose ideas you borrow for your own thinking and writing (you should do this in the blog by commenting on their post, but you will also be required to cite what you borrow from your peers/instructors if and when it winds up in your essays. More details on that later…).
Finally, keep in mind that writing to and for this audience is a good way to prepare for the panel of readers (faculty at WCC) who will be reading and assessing your writing portfolio at the end of the quarter. We hope that as a large group of active readers, we can better prepare each other for this experience. But, in the meantime, let’s have fun with it! I am really excited see how far we can take this together!
--Mary Hammerbeck, Instructor of Eng 100
The music is very recognicable and makes the commercial intense in a way that atttracts viewers. The car is not respresented in all its features just the fact that it can be strated form inside. A middle class family with a kid that seems to just be strted is represented in the text as a general cultural assumption.
ReplyDeleteSome people would argue that this commercial supports false beliefs that a little kid can have Darth Vader power. The dad gives the kid a false sense of power because he makes his kid think that his Darth Vader powers are real by using his remote on his key ring.
ReplyDeleteIn the commercial it demonstrates young and old people and the way they think differently. The kid is fueled by his imagination and the dad wants his kid to believe that his imagination is real either because he gets a kick out of it or he just wants him to be kid and have fun.